ESPN May Give Greenberg His Own Show Dick's Renews USOC Sponsorship NHL Hires Pandora's Heidi Browning New TeeSpring Combines NFL, Music Infiniti Partners With Braves Plank's Port Covington Development Approved Lynx Open WNBA Semifinals At Xcel Energy Center Gretzky To Play Role In NHL Centennial Plans Dr. J Sells Rights To Name, Image NFL Viewership Continues Rocky Start To '16
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NEW FOOTBALL LEAGUE SIGNS MARMENT GROUP FOR TV/MARKETING AID
Published January 31, 1997
CT-based Marment Group has been appointed as the exclusive TV, research and marketing agency for the All- American Football League (AAFL), the new pro spring/summer football league that will debut in 12 of the top 25 TV markets in March '98. Also, Boston-based Game Plan, Inc. is assisting the AAFL in its start-up phase and on-going strategic planning, expansion and media development (AAFL).