Anniversary: SBD Celebrates 20 Years Marvin Miller Again Falls Short of HOF Vote Super Bowl Organizers Unveil Mass Transit Plan IU Weighing Assembly Hall Upgrades Redskins Sorting Through Shanahan Options Bettman: NHL Salary Cap To Increase ESPN Sees Bump For Week 14 "MNF" Anniversary: Leagues Come And Gone Ditka Wine Sales Up After Brand Overhaul USA Today Partners With QuintEvents
SBD/31/Sponsorships Advertising Marketing
NEW FOOTBALL LEAGUE SIGNS MARMENT GROUP FOR TV/MARKETING AID
Published January 31, 1997
CT-based Marment Group has been appointed as the exclusive TV, research and marketing agency for the All- American Football League (AAFL), the new pro spring/summer football league that will debut in 12 of the top 25 TV markets in March '98. Also, Boston-based Game Plan, Inc. is assisting the AAFL in its start-up phase and on-going strategic planning, expansion and media development (AAFL).