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NEW FOOTBALL LEAGUE SIGNS MARMENT GROUP FOR TV/MARKETING AID
Published January 31, 1997
CT-based Marment Group has been appointed as the exclusive TV, research and marketing agency for the All- American Football League (AAFL), the new pro spring/summer football league that will debut in 12 of the top 25 TV markets in March '98. Also, Boston-based Game Plan, Inc. is assisting the AAFL in its start-up phase and on-going strategic planning, expansion and media development (AAFL).