SBD/31/Sponsorships Advertising Marketing

NEW FOOTBALL LEAGUE SIGNS MARMENT GROUP FOR TV/MARKETING AID

          CT-based Marment Group has been appointed as the
     exclusive TV, research and marketing agency for the All-
     American Football League (AAFL), the new pro spring/summer
     football league that will debut in 12 of the top 25 TV
     markets in March '98.  Also, Boston-based Game Plan, Inc. is
     assisting the AAFL in its start-up phase and on-going
     strategic planning, expansion and media development (AAFL).

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