TBS To Film Series About Kenny Smith Dodgers Renew Rights With KLAC-AM Fox Unveils MLB Playoff On-Air Talent NHL Closes On $1.4B Credit Facility All-Female Sports Talk Show To Debut SI, Travel Channel Plan Swimsuit Series T'Wolves Line Up Midnight Event AEG Seeks Extension On L.A. Stadium Project FCC Ends Its Sports Blackout Rule Sources: Chivas USA Suspending Operations
Upcoming Conferences and Events
SBD/31/Sponsorships Advertising Marketing
NEW FOOTBALL LEAGUE SIGNS MARMENT GROUP FOR TV/MARKETING AID
Published January 31, 1997
CT-based Marment Group has been appointed as the exclusive TV, research and marketing agency for the All- American Football League (AAFL), the new pro spring/summer football league that will debut in 12 of the top 25 TV markets in March '98. Also, Boston-based Game Plan, Inc. is assisting the AAFL in its start-up phase and on-going strategic planning, expansion and media development (AAFL).