Bucs Introducing Fan-Based Social Media App Bryant Leads NFLPA's Top 50 Sales List All CFP Semifinals On Saturdays, Holidays HBO Renews "Ballers" For Third Season MLS All-Stars Take On Arsenal At Avaya SI Launches Redesigned Website David Ortiz Signs Deal With FanzCall Medical Community Upset With NHL Assertions IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction
SBD/31/Sponsorships Advertising Marketing
NEW FOOTBALL LEAGUE SIGNS MARMENT GROUP FOR TV/MARKETING AID
Published January 31, 1997
CT-based Marment Group has been appointed as the exclusive TV, research and marketing agency for the All- American Football League (AAFL), the new pro spring/summer football league that will debut in 12 of the top 25 TV markets in March '98. Also, Boston-based Game Plan, Inc. is assisting the AAFL in its start-up phase and on-going strategic planning, expansion and media development (AAFL).