SBD/31/Sponsorships Advertising Marketing

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  • FIRST USA OFFERS GOLF AFFINITY CARDS; HUGO BOSS HITS LINKS

              First USA is now offering the PGA and Senior PGA Tour
         non-annual-fee MasterCard credit cards, which are available
         this week at the Senior PGA Tour's Royal Caribbean Classic
         in Key Biscayne, FL.  Proceeds from card use will benefit
         tournament charities (First USA). 
              BOSS-MAN: Hugo Boss will make its debut into the golf
         apparel market with the first collection of "Hugo Boss Golf"
         apparel hitting stores in Spring/Summer '98.  As part of the
         launch, the company has signed Phil Mickelson to a long-term
         endorsement deal, joining Seve Ballesteros and Bernhard
         Langer (Hugo Boss).
    
    

    Print | Tags: MasterCard, PGA Tour
  • MARKETPLACE ROUND-UP

              Ford Motor Co. and its local dealerships will be the
         title sponsors of the Motor City Bowl on December 26, at the
         Silverdome.  Although financial figures were not disclosed,
         George Perles, the game's Exec Dir, said, "Ford is playing a
         large role financially.  Very large" (DETROIT FREE PRESS,
         1/31)....A survey conducted 24-hours after Super Bowl XXXI
         reveals that PepsiCo was the "most-recalled" advertiser. 
         Ferndale, MI-based Saa/Research conducted a nationwide phone
         poll of 306 consumers: 52% recalled PepsiCo ads; 36%,
         Budweiser; 18%, Nissan; 10%, Oscar Mayer; and 8%, Coca-Cola
         (N.Y. TIMES, 1/31)....With its IPO in February, Vail Resorts
         Inc.'s estimates it will make $90M and will use the money to
         pay off debt and finance growth (ROCKY MOUNTAIN NEWS,
         1/30)....CORRECTION: Ping has ended its sponsorship of the
         LPGA event in Canton, MA, not OH, as noted yesterday.  
    
    
    

    Print | Tags: Anheuser Busch, Coca-Cola, LPGA, Nissan, PepsiCo
  • MICHAEL EXTENDS NIKE DEAL -- JOHNSON, NOT JORDAN

              Olympic Gold Medalist Michael Johnson has agreed to a
         six-year contract extension with Nike "conservatively"
         valued at $12M.  Brad Hunt, President of CO-based Golf Medal
         Management, Johnson's management company, said terms of the
         deal include a Johnson line of Nike training shoes and
         performance incentives that are "potentially worth
         additional millions."  Johnson: "I have been with Nike all
         my career, and I am delighted that they have made such a
         significant commitment to both me and to track & field,
         giving me every reason to stay with them for the remainder
         of my competitive career" (Gold Medal Management).
    
    

    Print | Tags: Nike
  • NEW FOOTBALL LEAGUE SIGNS MARMENT GROUP FOR TV/MARKETING AID

              CT-based Marment Group has been appointed as the
         exclusive TV, research and marketing agency for the All-
         American Football League (AAFL), the new pro spring/summer
         football league that will debut in 12 of the top 25 TV
         markets in March '98.  Also, Boston-based Game Plan, Inc. is
         assisting the AAFL in its start-up phase and on-going
         strategic planning, expansion and media development (AAFL).
    
    

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  • PINNACLE/NHL FANTASY SETS NEW ATTENDANCE RECORD

              Upwards of 35,000 fans attended the Pinnacle/NHL
         FANtasy during All-Star Weekend in San Jose compared to
         30,000 in Boston for the '95-96 event, according to NHL
         Manager/Corporate Communications Tracey Cohen.  Pinnacle's
         title sponsorship for the NHL FANtasy runs through next
         season's All-Star game in Vancouver and then is up for
         renewal.  Pinnacle Brands Manager/Marketing Promotions Kevin
         Picone: "San Jose was a great city.  They did the best they
         could do. ... Overall, it was a success" (THE DAILY).
    
    

    Print | Tags: Acushnet, NHL
  • THERE IS LIFE ON REEBOK'S PLANET; FILA CUTS SHOE PRICES

              Reebok Int'l stock "surged" another 3 1/2 to 49
         yesterday, placing its two-day profit at 6/share, according
         to Bailey & Syre of the BOSTON GLOBE.  Although fourth-
         quarter earnings were down 43% on lower shoe sales, Reebok
         noted that footwear orders were up 6% for the first half of
         '97.  Reebok's net income dropped to $20.1M, or $.35/share,
         from profits from operations of $35M, or $.46/share, a year
         earlier. But Bailey & Syre note that what Wall Street 
         "wanted was a turnaround in future orders, and it was not
         disappointed."  After pushing new products, launching a new
         advertising campaign and mending "fences" with retailers,
         Reebok's stock has been moving up since a low of 25 3/8 last
         January.  And in the last two days, investors began betting
         on the backlog numbers expected in yesterday's earnings
         report and "several big blocks of stock changed hands in the
         last two days, mostly through Salomon Bros."  Looking ahead,
         Roland Whitridge, who manages the Babson Value Fund, which
         holds a half-millions shares of Reebok, said there "is a
         good chance they [Reebok] are going to win back a lot of
         that market share they lost to Nike" (BOSTON GLOBE, 1/31).
              CHANGE THE PRICE: Fila Holding SpA cut prices of the
         "Stack Mid," its new shoe that was seen as the "centerpiece"
         of its '97 line, by 15% as sales of its other shoes
         decreased.  "Stack Mid" was cut from $99 to $85 after demand
         for Fila's Grant Hill shoe slowed (Baltimore SUN, 1/31).
      
    

    Print | Tags: Fila USA, Nike, Reebok, Washington Nationals
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