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AVP'S SEASON BEGINS WITH MORE TV AND NEW SPONSORS
Published January 31, 1997
The upcoming AVP season is examined by Brockinton & Reynolds of INSIDE MEDIA, and it touts "new sponsors, more live TV coverage, increased national/local promotional activities, enhanced on-site amenities and adjusted on-court rules." American Honda and Volleyball magazine have become official sponsors and NJ-based ISI has been retained to land sponsorship and media packages. ISI is looking to find a soft drink, water and isotonic beverage sponsor after Coca- Cola/PowerAde dropped its AVP package (INSIDE MEDIA, 1/29). SIDE OUT W/PEACOCK? Brockinton & Reynolds note that the "big question" for the AVP is whether '97 "will mark the final year of the AVP on NBC." NBC's schedule, featuring "more golf" and a commitment to the WNBA "in late-afternoon time slots ... is a lot more crowded" than when the network first signed the AVP. AVP CEO Jerry Solomon: "NBC has been and continues to be a great supporter of the AVP. We feel there should be six to ten AVP telecasts on broadcast per year ... So we're right in the ballpark." NBC Sports Senior VP/Programming Jon Miller: "The AVP is a good property that helped us fill a niche six years ago when we lost Major League Baseball and before we had Notre Dame football, more golf and now the WNBA. Jerry understands the network sports business and the need to be flexible. We have every intention that the AVP will be back in some format" (INSIDE MEDIA, 1/29 issue).