SBD/31/Leagues Governing Bodies

AVP'S SEASON BEGINS WITH MORE TV AND NEW SPONSORS

          The upcoming AVP season is examined by Brockinton &
     Reynolds of INSIDE MEDIA, and it touts "new sponsors, more
     live TV coverage, increased national/local promotional
     activities, enhanced on-site amenities and adjusted on-court
     rules."  American Honda and Volleyball magazine have become
     official sponsors and NJ-based ISI has been retained to land
     sponsorship and media packages. ISI is looking to find a
     soft drink, water and isotonic beverage sponsor after Coca-
     Cola/PowerAde dropped its AVP package (INSIDE MEDIA, 1/29).
          SIDE OUT W/PEACOCK?  Brockinton & Reynolds note that
     the "big question" for the AVP is whether '97 "will mark the
     final year of the AVP on NBC."  NBC's schedule, featuring
     "more golf" and a commitment to the WNBA "in late-afternoon
     time slots ... is a lot more crowded" than when the network
     first signed the AVP.  AVP CEO Jerry Solomon: "NBC has been
     and continues to be a great supporter of the AVP.  We feel
     there should be six to ten AVP telecasts on broadcast per
     year ... So we're right in the ballpark."  NBC Sports Senior
     VP/Programming Jon Miller: "The AVP is a good property that
     helped us fill a niche six years ago when we lost Major
     League Baseball and before we had Notre Dame football, more
     golf and now the WNBA.  Jerry understands the network sports
     business and the need to be flexible.  We have every
     intention that the AVP will be back in some format" (INSIDE
     MEDIA, 1/29 issue).

          
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