Menu
Sponsorships Advertising Marketing

NBA NEWS: HILL NOT TAKING FILA FOR GRANTED?

          Lon Babby, who is the lawyer and negotiator for Grant
     Hill, wants to "squash talk" from Nike "co-conspirators"
     that Hill is "unhappy" with his Fila deal and could be
     heading to Nike, according to Steve Rosenbloom of the
     CHICAGO TRIBUNE.  Babby: "It's not coming from Grant and
     it's not coming from the Hills and it's not coming from me -
     - and we're the only people who would know.  He's happy with
     the relationship and he's happy with the shoe, and I'd have
     to say it's one of the most successful shoe marketing deals
     in history.  When we signed with Fila, the stock was trading
     at 16, and now it's in the 60s" (CHICAGO TRIBUNE, 1/29).
          GOOD BEHAVIOR:  In Chicago, George Lazarus notes the
     Scottie Pippen "anything less would be uncivilized" ads for
     Gillette's Right-Guard.  Lazarus: "This is Scottie's first
     work for Gillette and it could lead to perhaps another
     commercial, thus matching the two spots another All-Star,
     Charles Barkley, did for the brand" (CHICAGO TRIBUNE,
     1/29)....Nike Manager of Public Relations Jim Small, on the
     success of Nike's Li'l Penny ads: "We didn't have any idea
     this thing would hit like it did.  But once we started
     receiving tons of fan mail addressed to Li'l Penny, we
     realized we were on to something."  Small added Nike has
     received several offers for movies, TV and books featuring
     Anfernee Hardaway and Li'l Penny.  Hardaway: "Li'l Penny
     says and does things that I might think about, but would
     never do.  At first, I think people thought that he and I
     were the same, but now they realize I'm basically a very shy
     person and Li'l Penny is the extrovert I could never be"
     (TAMPA TRIBUNE, 1/28)....Jay Leno, on Dennis Rodman signing
     with Converse: "They've got a new shoe out -- the cross
     trainer for cross dressers" ("Tonight Show," NBC, 1/28).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/01/29/Sponsorships-Advertising-Marketing/NBA-NEWS-HILL-NOT-TAKING-FILA-FOR-GRANTED.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/01/29/Sponsorships-Advertising-Marketing/NBA-NEWS-HILL-NOT-TAKING-FILA-FOR-GRANTED.aspx

CLOSE