Reaction to Super Bowl advertisements continued
yesterday and this morning. Here is a sampling:
THE GOOD, THE BAD AND THE UGLY: In N.Y., Harry
Berkowitz: "To break through the advertising clutter and the
party atmosphere in many homes, several advertisers tried
risque approaches" (NEWSDAY, 1/28). In Philadelphia, Edward
Moran writes under the header, "Most Ads Were Less Than
Super" (PHILADELPHIA DAILY NEWS, 1/28). In Salt Lake,
Gordon Monson: "It's one thing when Drew Bledsoe chucks
bloop balls into the Superdome's smoky air, but when Madison
Avenue overthrows all of America ... it hurts" (SALT LAKE
TRIBUNE, 1/28). AD AGE Bob Garfield: "Even Pepsi, which has
delivered the laughs and the generation brand image year
after year, sucked wind in Super Bowl XXXI" (AD AGE ONLINE,
1/28). In L.A., Denise Gellene writes under the header, "TV
Commercials in Super Bowl Drop the Ball" (L.A. TIMES, 1/28).
USA TODAY's Enrico & Wells note, "Some chalk up the lack of
creativity to poor planning. Several advertisers were
putting finishing touches on ads just 48 hours before
kickoff" (USA TODAY, 1/28). In N.Y., Stuart Elliott: "Yet
too often, the effect was of watching a party rather than
being at one, of being cajoled or maybe bullied into being
entertained by a boor repeatedly accosting you to ask,
'Having fun yet?'" (N.Y. TIMES, 1/28).
