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Leagues and Governing Bodies

ENGLISH SOCCER TEAMS GOING PUBLIC TO DEAL WITH RISING COSTS

          PBS' "Nightly Business Report" examined the floating of
     English soccer clubs on the public market.  Reuters' Keith
     Hayes noted 500,000 people go to games each week, and "fans
     put around 800 million dollars per year into the coffers of
     these clubs through ticket sales, merchandising and
     television fees."  Collins Stewart Leisure Analyst Paul
     Wedge:  "The cost of running a football club, particularly
     the players, will continue to rise as agents become smarter
     and greedier, which has certainly been the case in America."

     Hayes noted the cost of a "good" player can reach $30M, the
     reconversion of "even a modest stadium" can reach $50M. 
     Hayes:  "A number of clubs have gone public, some of them
     repaying investors handsomely, sending shares soaring by
     winning games.  The fickle hand of sports fate has denied
     many clubs' success on the field, plunging shares and
     sending them into huge debt."  One central London club, one
     of the first to go public, now has sought bankruptcy
     protection after poor performance over the past couple years
     ("Nightly Business Report," PBS, 1/24).  Several Italian
     soccer clubs are also looking to go public.  Juventus of
     Turin, the country's "biggest" club, has hired U.S.-based
     Solomon Brothers, to "explore the possibility of a London
     flotation" (Betts & Haverson, FINANCIAL TIMES, 1/25).

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