Sports Media

THE BIG SHOW BECOMES THE BIG ISSUE? DISNEY LOOKS AT ESPN MAG

1.27.1997

          Disney Magazine Publishing has "moved closer" to
     launching a new weekly ESPN Magazine after the unit's top
     execs presented the project to Disney CEO Michael Eisner
     last week, according to AD AGE.  An "insider" told AD AGE:
     "It looks good but it's not the final word yet."  Hearst
     Magazines, which suspended publication of ESPN Total Sports,
     would turn over the editorial team to Disney (AD AGE, 1/27).

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