FAVRE LANDS SCORE BOARD DEAL; WILL BE MORE IF HE GETS RING

          NJ-based Score Board has signed Packers QB Brett Favre. 
     Favre will be featured in company ads, which promote
     autographed Favre memorabilia, as well as trading cards,
     prepaid phone cards, and other items featuring Favre (Score
     Board)....Miller Brewing said it has sold out its initial
     run of 34,000 inflatable Super Bowl XXXI chairs at $27.95
     and is planning a second run (DALLAS MORNING NEWS,
     1/24)....Players Inc has signed Joy Athletic to produce the
     official off-the-field clothing of the NFL's Players, Inc. 
     The line will be unveiled at February's Super Show in
     Atlanta (Players Inc.)....In New York, Richard Wilner
     profiles "licensed apparel titans" Starter and Pro Player. 
     While Starter owns the exclusive right to sell both Packers
     and Patriots pro-line uniforms and Patriots outerwear, Pro
     Player bought the rights to the "Squeeze the Cheese" slogan. 
     Wilner notes up to $70B in Super Bowl-related merchandise is
     expected to be sold around the game (N.Y. POST, 1/24).