New Orleans-based MetroVision Research projects Super Bowl XXXI will generate an economic impact in the New Orleans Metropolitan Area of approximately $307M. The study, in conjunction with the Greater New Orleans Sports Foundation, indicates that with 116,300 visitors expected for Super Bowl week, total spending will be approximately $127.4M. Corporate sponsors, the NFL and related affiliates, and the national and int'l media, are expected to spend an estimated $26.3M in the region for printing services, advertising, exhibits and entertainment. Therefore, total spending should reach $153.7M. Through the multiplier effect, the total direct spending of $152.7M is expected to generate another $153.4M of indirect expenditures in the New Orleans economy for a total impact of $307.1M. The following breakdown is of estimated visitor spending in the New Orleans Metropolitan Area (MetroVision).
| EXPENDITURE CATEGORY | EST. EXPENDITURES | % OF TOTAL |
| Hotels/Motels (overnight) | $56.1M | 44% |
| Restaurants (food & bev.) | $29.3M | 23% |
| Entertainment (& gaming) | $22.9M | 18% |
| Retail Merchandise (gifts, etc.) | $12.7M | 10% |
| Local Transportation | $6.4M | 5% |
| TOTAL, ALL CATEGORIES | $127.4M | 100% |
