For the second year, trading card manufacturer Pinnacle
Brands is title sponsor of the Pinnacle/NHL FANtasy. The
exhibition, which takes place January 16-19 at the San Jose
McEnery Convention Center, is also sponsored by 36 other
companies and area media.
PINNACLE/NHL FANTASY SPONSORS: Pinnacle Brands, Bauer,
Breathe Right, Caltrain, CCM, The New Dodge, Donruss Trading
Cards, Duracell Batteries, EA Sports, Fleer/Skybox, KFRC
99.7, KSJO 92.3, Franklin, Gatorade, The Hockey News, IBM,
Sheraton Hotels and Resorts, JOFA Hockey Equipment, 3M
Commercial Graphics, Hyper Wheels, MasterCard, Midway,
Sportsmate, Valley Transportation Authority, Speed Stick,
Baby Ruth, KTVU/Fox, SportsChannel, Nike, Lee Sport,
Primestar, Quaker State, Sony's PlayStation, Sony Maximum
TV, Upper Deck, NHL Powerplay '96 from Virgin Interactive
and the San Jose Mercury News (NHL).
50,000 PEOPLE, MAYBE MORE: The Pinnacle/NHL FANtasy
drew approximately 30,000 fans last year at the All-Star
game in Boston. Pinnacle Brands Manager/Marketing Promotions
Kevin Picone said the NHL estimates attendance of 50,000
this year. Picone, on the weekend's events: "They
definitely help for brand awareness and just building the
brand Pinnacle." Pinnacle/NHL FANtasy will feature more
than 20 attractions. Admission for adults is $10.75;
children and senior citizens, $5.75 (THE DAILY).
FLEER/SKYBOX: A Fleer/SkyBox spokesperson told THE
DAILY the company is investing over $100,000 in its All-Star
Weekend presence, including two events at Pinnacle/NHL
FANtasy: the Fleer/SkyBox Hockey Card Flipping Tournament
and a scavenger hunt called "Shark Hunt" (THE DAILY).
TICKET TO RIDE: The New Dodge held a test drive promo
with dealerships in San Jose offering four free children's
tickets to Pinnacle/NHL FANtasy. They also have an All-Star
game giveaway. NHL players and management will be provided
transportation in San Jose in Dodge Grand Caravans (NHL).
DURACELL: All-Star Weekend will host 40 Duracell
sweepstakes winners through national consumer promotions
conducted during the 4th quarter of '96 (NHL).
MIGHTY DUCKS/DISNEY: Twenty winners of the Mighty Ducks
animated series/All-Star contest will be given a "behind the
scenes" tour of the San Jose Arena in addition to attending
the weekend's scheduled events (NHL).
