Quaker State, IBM, MBNA Bank, and Norelco are the NHL's newest corporate partners. NHL Commissioner Gary Bettman recently said that three years ago, corporations spent $20M on NHL sponsorships and promotions. Today, they are spending $200M (Al Strachan, TORONTO SUN, 12/14). A complete list follows of the league's 20 corporate sponsors with category exclusivity and the year they signed.
| COMPANY | CATEGORY | SIGNED |
| Molson Breweries (Canada) | Malt Beverage | 1983 |
| Coca-Cola | Soft Drink | 1989 |
| Quaker Oats Co. (for Gatorade) | Sports Drink | 1990 |
| Kraft General Foods (Canada) | Foods | 1992 |
| National Sea Product (Canada) | Frozen Seafood | 1992 |
| Anheuser-Busch | Malt Beverage | 1994 |
| Campbell's Soup | Soups | 1994 |
| CNS, Inc./Breathe Right | Nasal Strips, Spray | 1994 |
| Colgate-Palmolive | Deodorant/Antiperspirant | 1994 |
| Chrysler Corp. -- Dodge | Automotive | 1994 |
| Kellogg's (Canada) | Cereal, Waffles,Toaster Products | 1994 |
| McDonald's (Canada) | Quick Service Restaurant | 1994 |
| Nike | Athletic Footwear & Apparel | 1994 |
| ITT Sheraton | Hotel | 1995 |
| Duracell USA | Battery | 1995 |
| MasterCard Int'l | Credit Card | 1995 |
| Quaker State | Auto Lubricants | 1996 |
| MBNA America Bank, N.A. | Affinity Credit Cards | 1996 |
| IBM | Computer Hardware & Software | 1996 |
| Norelco | Men's Grooming | 1997 |
