ADVERTISERS EYE POLE POSITION: ALL-STAR WEEKEND DASHBOARDS

          The following advertisers will have signage on the
     stable dasherboards during Friday's ESPN and Saturday's "NHL
     on Fox" All-Star Weekend telecasts:  Air Canada; MasterCard;
     Quaker State; Bud Ice; Mennen; 7-Eleven; Coca-Cola; Nike;
     Sony; Dodge; Norelco; Upper Deck;IBM and Primestar. Each
     advertiser will have multiple boards in the building, and
     the NHL will coordinate exposure with Fox.  There will also
     be NHL branding on the dasherboards, including NHL.COM. 
     Corner boards will read NHL.COM on Friday night's ESPN
     telecast, and on Saturday will read "NHL on Fox."  In-ice
     ads this weekend will consist of two spots for Coca-Cola and
     one spot each for Bud Ice and Bud Ice Light.  Cola-Cola will
     be on the two Zambonis (THE DAILY).