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CLIP AND SAVE: BOWL RATINGS COMPARISON OVER PAST TWO YEARS

          Final ratings for the '96-97 college football bowl     games are compared to '95-96.  Numbers are from Nielsen     Sports Marketing Service except where (^) indicates numbers     received from the network. NOTES: The Bowl Alliance switches     venues for the national championship game.  The Fiesta Bowl     was the national championship game for the '95-96 season.      The Sugar Bowl was the national championship game this     season. The Orange Bowl will host the national championship     next year.                 
  
         DATE    FINAL       RATINGS  
  
            
BOWL
    		           
'95-96
    		           
'96-97
    		           
NET
    		           
'95-96
    		           
'96-97
    		           
%         +/-
    		  
  
     SUGAR           
31-Dec
    		           
2-Jan
    		           
ABC
    		           
6.3/13
    		           
17.9/29
    		           
+65%
    		  
  
     FIESTA           
2-Jan
    		           
1-Jan
    		           
CBS
    		           
18.8/31
    		           
10.0/17
    		           
-47%
    		  
  
     ROSE           
1-Jan
    		           
1-Jan
    		           
ABC
    		           
19.2/33
    		           
16.5/29
    		           
-14%
    		  
  
     ORANGE           
1-Jan
    		           
31-Dec
    		           
CBS
    		           
12.5/20
    		           
7.8/16
    		           
-38%
    		  
  
     COTTON           
1-Jan
    		           
1-Jan
    		           
CBS
    		           
5.6/11
    		           
5.6/12
    		           
n/c
    		  
  
     CITRUS           
1-Jan
    		           
1-Jan
    		           
ABC
    		           
11.5/24
    		           
7.5/16
    		           
-35%
    		  
  
     GATOR           
1-Jan
    		           
1-Jan
    		           
NBC
    		           
3.5/7
    		           
5.7/12
    		           
+39%
    		  
  
     OUTBACK           
1-Jan
    		           
1-Jan
    		           
ESPN
    		           
3.5
    		           
^5.3
    		           
+34%
    		  
  
     SUN           
29-Dec
    		           
31-Dec
    		           
CBS
    		           
4.0/11
    		           
3.7/10
    		           
-8%
    		  
  
     INDEPEND.           
29-Dec
    		           
31-Dec
    		           
ESPN
    		           
2.7
    		           
^3.2
    		           
+16%
    		  
  
     HERITAGE           
29-Dec
    		           
31-Dec
    		           
ESPN
    		           
0.9
    		           
^1.3
    		           
+31%
    		  
  
     HOLIDAY           
29-Dec
    		           
30-Dec
    		           
ESPN
    		           
2.6
    		           
^5.5
    		           
+53%
    		  
  
     ALAMO           
28-Dec
    		           
29-Dec
    		           
ESPN
    		           
4.4
    		           
3.8
    		           
-16%
    		  
  
     PEACH           
30-Dec
    		           
28-Dec
    		           
ESPN
    		           
2.6
    		           
3.6
    		           
+28%
    		  
  
     COPPER           
27-Dec
    		           
27-Dec
    		           
ESPN
    		           
2.3
    		           
2.5
    		           
+8%
    		  
  
     CARQUEST           
30-Dec
    		           
27-Dec
    		           
TBS
    		           
1.4
    		           
^2.8
    		           
+50%
    		  
  
     LIBERTY           
30-Dec
    		           
27-Dec
    		           
ESPN
    		           
1.2
    		           
2.9
    		           
+59%
    		  
  
     ALOHA           
25-Dec
    		           
25-Dec
    		           
ABC
    		           
6.3/19
    		           
6.0/18
    		           
-5%
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