CORPORATE OWNERSHIP OF SPORTS TEAMS DEBATED ON CNBC

          Corporate ownership as the "new trend" in professional
     sports franchises was examined on CNBC's "Business
     Insiders."  Princeton Univ. Professor & author Michael
     Danielson: "We are going to see more and more teams owned by
     big corporations, particularly communications, entertainment
     and personal services of one kind or another.  ... it is
     inevitable and it will come slowest in the National Football
     League where there's been a ban on corporate ownership." 
     SportsCorp. President Marc Ganis: "I think it is getting
     excessive right now, because in many cases, the ownership of
     a sport franchise is winding up simply being more
     broadcasting fodder, basically software for broadcasting
     entities as opposed to for the love of the sport and the
     performance of the sport" ("Business Insiders," CNBC, 1/15).