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SBD/14/Sponsorships Advertising Marketing
BIG BLUE SPOT DRAWS THE IRE OF ENVIRONMENTALISTS
Published January 14, 1997
Wildlife advocates say that an IBM ad which aired during the NFL conference championships Sunday, portrays an "illegal and unsafe act," according to ADVERTISING AGE. The Ogilvy & Mather, NY, ad shows a young girl who rescues an injured owl and turns to the Web for advice on how to nurse it back to health. Advocates say that the girl violates "federal law by holding the endangered Great Horned Owl in captivity" (AD AGE ONLINE, 1/14).