SBD/14/Sponsorships Advertising Marketing

BIG BLUE SPOT DRAWS THE IRE OF ENVIRONMENTALISTS

          Wildlife advocates say that an IBM ad which aired
     during the NFL conference championships Sunday, portrays an
     "illegal and unsafe act," according to ADVERTISING AGE.  The
     Ogilvy & Mather, NY, ad shows a young girl who rescues an
     injured owl and turns to the Web for advice on how to nurse
     it back to health.  Advocates say that the girl violates
     "federal law by holding the endangered Great Horned Owl in
     captivity" (AD AGE ONLINE, 1/14).

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