NFL Owners Caught Off Guard By Leiweke Hiring NFL's New Air Policy Could Work In Brady's Favor NFL Continues European Branding Efforts Tod Leiweke To Become NFL COO Steelers Likely To Submit Super Bowl Bid Bisciotti Denies Pressuring Goodell On Brady Eli, Romo Star In DirecTV Sunday Ticket Ads Seau's Family Unable To Speak At HOF Ceremony NFL Debuts New Fantasy Football Campaign Redskins' Richmond Incentives Face Scrutiny
SBD/14/Sponsorships Advertising Marketing
BIG BLUE SPOT DRAWS THE IRE OF ENVIRONMENTALISTS
Published January 14, 1997
Wildlife advocates say that an IBM ad which aired during the NFL conference championships Sunday, portrays an "illegal and unsafe act," according to ADVERTISING AGE. The Ogilvy & Mather, NY, ad shows a young girl who rescues an injured owl and turns to the Web for advice on how to nurse it back to health. Advocates say that the girl violates "federal law by holding the endangered Great Horned Owl in captivity" (AD AGE ONLINE, 1/14).