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WORLD RESEARCH GROUP PLANS CONFERENCE ON INTERACTIVE SPORTS
Published January 14, 1997
The World Research Group is planning its second annual conference on Interactive Sports, taking place February 26- 28 at the Renaissance Cottonwoods Resort in Scottsdale, AZ. The conference places an emphasis on capitalizing on the convergence of sports and new media. The conference will feature how to: Maximize your Internet presence and broaden your clientbase; Promote your brand image as you update your Web site; Acquire strategies for generating advertising revenue on your site; Access innovative and compelling sports content; Discover payment and security programs for Internet merchandising. Attendees will hear presentations and case studies from faculty featuring: ESPN Enterprises; SportsLine; NFL Enterprises; AOL; Reebok; SportsTicker; NBC Interactive; Steinberg & Moorad; National Hockey League; NBA TV; TBS and IMG. For more info or to register, contact the World Research Group at (800) 647-7600 or (212) 869-7231. Fax at (212) 869-7311 or email firstname.lastname@example.org.