SBD/13/Sponsorships Advertising Marketing

PLAYER TRADES LEAVE SUNS BILLBOARDS BEHIND GREY CLOUDS

          Former Suns Sam Cassell and Michael Finley were both
     figured prominently on Phoenix billboards "touting" the Suns
     and the team's pay-per-view games, according to Richard
     Ruelas in the ARIZONA REPUBLIC.  Now, with their trade to
     the Mavericks, new Suns billboards will be up by the end of
     the month, starring other players.  Cox Communications
     VP/Marketing Paul Gregg said that the cable company has
     "given up" choosing a "marquee player" for the PPV ads.  The
     players spots on the six billboards were painted over with
     just the Suns' and Cox's logos (ARIZONA REPUBLIC, 1/11).

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