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SBD/13/Sponsorships Advertising Marketing
PLAYER TRADES LEAVE SUNS BILLBOARDS BEHIND GREY CLOUDS
Published January 13, 1997
Former Suns Sam Cassell and Michael Finley were both figured prominently on Phoenix billboards "touting" the Suns and the team's pay-per-view games, according to Richard Ruelas in the ARIZONA REPUBLIC. Now, with their trade to the Mavericks, new Suns billboards will be up by the end of the month, starring other players. Cox Communications VP/Marketing Paul Gregg said that the cable company has "given up" choosing a "marquee player" for the PPV ads. The players spots on the six billboards were painted over with just the Suns' and Cox's logos (ARIZONA REPUBLIC, 1/11).