Weekend Plans: IndyCar CRO Rod Davis Superdome Awarded '22 Men's Final Four O'Bannon Case Could Affect Future Cases Supreme Court Will Not Consider O'Bannon Case NCAA Debuting New Ad Campaign This Fall Cities Vying For Relocated NCAA Tourney Games ACC Pulls Events From North Carolina NCAA Relocates Championships From NC Over HB2 NCAA To Look At College Olympian Awards Rule Gateway Addition Highlights '17 IndyCar Schedule
SBD/13/Sponsorships Advertising Marketing
ADVERTISING AGE NEWS & NOTES: OLDS TEAMS WITH SPORTSLINE USA
Published January 13, 1997
GM's Oldsmobile unit has partnered with SportsLine USA to sponsor "various on-line sporting events," including the NCAA basketball tournament, IRL races and the Ryder Cup. The price of the sponsorship is undisclosed....AOL is "in the lead" to sponsor U2's upcoming world tour for $12M. ...Industry execs tell AD AGE that Fox Sports has awarded its estimated $20M ad account to Foote, Cone & Belding, San Francisco (AD AGE ONLINE, 1/13).