Top FBS Coach Salaries Doubled Since '06 Univ. of Hawaii Proposes Naming-Rights Sales Dayton To Continue Hosting First Four NCAA Names '17-21 Final Four Sites IndyCar Could Benefit From Sonoma Finale IndyCar Announces '15 Schedule NCAA Trying To Find Its Way Amid Upheaval Judge On NCAA Concussion Settlement Not Yet Satisfied Davis' Chevy Ad Continues To Draw Attention Bilas, Sehorn Disagree On Compensation
SBD/13/Sponsorships Advertising Marketing
ADVERTISING AGE NEWS & NOTES: OLDS TEAMS WITH SPORTSLINE USA
Published January 13, 1997
GM's Oldsmobile unit has partnered with SportsLine USA to sponsor "various on-line sporting events," including the NCAA basketball tournament, IRL races and the Ryder Cup. The price of the sponsorship is undisclosed....AOL is "in the lead" to sponsor U2's upcoming world tour for $12M. ...Industry execs tell AD AGE that Fox Sports has awarded its estimated $20M ad account to Foote, Cone & Belding, San Francisco (AD AGE ONLINE, 1/13).