Luck Reiterates Stance On Likeness Compensation Rice Univ. Upgrading Football Stadium WVU Looking For Luck's Replacement Luck Leaving WVU For NCAA College Stakeholders Try To Maintain Balance Prominent ADs Concerned About Current Direction Mid-Major Colleges Deal With Trying To Keep Up Long: No Changes Anticipated For CFP Format Schools Take Different Routes To Engage Fans Emmert: I Was Face Of NCAA "Too Much" Early On
SBD/13/Sponsorships Advertising Marketing
ADVERTISING AGE NEWS & NOTES: OLDS TEAMS WITH SPORTSLINE USA
Published January 13, 1997
GM's Oldsmobile unit has partnered with SportsLine USA to sponsor "various on-line sporting events," including the NCAA basketball tournament, IRL races and the Ryder Cup. The price of the sponsorship is undisclosed....AOL is "in the lead" to sponsor U2's upcoming world tour for $12M. ...Industry execs tell AD AGE that Fox Sports has awarded its estimated $20M ad account to Foote, Cone & Belding, San Francisco (AD AGE ONLINE, 1/13).