IndyCar's Future At Fontana In Doubt Minding My Business: NCAA's Bob Williams Detroit IndyCar Crowds Hurt By Poor Weather IndyCar's Kanaan Gets Taylor Swift Paint Scheme Walter Byers Passes Away At The Age Of 93 Nine Cities Bid On '18-'0 CFP Title Games Indy 500 Viewership Best Since '12 Indy 500 Delivers In Big Way For Series Sunoco Debuts "Essence Of Racing" Campaign IndyCar Ponders How To Attract Fans Long Term
SBD/13/Sponsorships Advertising Marketing
ADVERTISING AGE NEWS & NOTES: OLDS TEAMS WITH SPORTSLINE USA
Published January 13, 1997
GM's Oldsmobile unit has partnered with SportsLine USA to sponsor "various on-line sporting events," including the NCAA basketball tournament, IRL races and the Ryder Cup. The price of the sponsorship is undisclosed....AOL is "in the lead" to sponsor U2's upcoming world tour for $12M. ...Industry execs tell AD AGE that Fox Sports has awarded its estimated $20M ad account to Foote, Cone & Belding, San Francisco (AD AGE ONLINE, 1/13).