Sunoco Debuts "Essence Of Racing" Campaign IndyCar Ponders How To Attract Fans Long Term Michael Andretti Expanding Business Empire ND's Swarbrick Addresses Paying Players Boston IndyCar Race Set For Next Year LSU Again Leads NCAA Baseball Attendance Steak 'N Shake's IndyCar Deal Gaining Publicity Indy 500 Seeking Presenting Sponsor Atlanta To Bid For '18 CFP Title Game Roger Penske Dishes On IndyCar, Belle Isle
Upcoming Conferences and Events
SBD/13/Sponsorships Advertising Marketing
ADVERTISING AGE NEWS & NOTES: OLDS TEAMS WITH SPORTSLINE USA
Published January 13, 1997
GM's Oldsmobile unit has partnered with SportsLine USA to sponsor "various on-line sporting events," including the NCAA basketball tournament, IRL races and the Ryder Cup. The price of the sponsorship is undisclosed....AOL is "in the lead" to sponsor U2's upcoming world tour for $12M. ...Industry execs tell AD AGE that Fox Sports has awarded its estimated $20M ad account to Foote, Cone & Belding, San Francisco (AD AGE ONLINE, 1/13).