MMF: IndyCar Eyeing New Territories IndyCar Series Shifts May Programming To ABC TWC Could Seek Record Fee For Dodgers RSN Cal, Oregon To Play At Levi's Stadium NCAA Faces Pressure On Major Changes Tix For IMS Road Course Event Going Fast NCAA Sues EA Sports, CLC Firestone To Sponsor St. Pete IndyCar Race SEC The Most Business-Savvy Conference Franchitti Retirement Could Leave Void In IndyCar
SBD/13/Sponsorships Advertising Marketing
ADVERTISING AGE NEWS & NOTES: OLDS TEAMS WITH SPORTSLINE USA
Published January 13, 1997
GM's Oldsmobile unit has partnered with SportsLine USA to sponsor "various on-line sporting events," including the NCAA basketball tournament, IRL races and the Ryder Cup. The price of the sponsorship is undisclosed....AOL is "in the lead" to sponsor U2's upcoming world tour for $12M. ...Industry execs tell AD AGE that Fox Sports has awarded its estimated $20M ad account to Foote, Cone & Belding, San Francisco (AD AGE ONLINE, 1/13).