NCAA Issues Final Warning To N.C. Over HB2 CBS/Turner Sweet 16 Overnights Up Tickets Tough To Come By For K.C. Regional NCAA Tourney Viewership Hits 24-Year High Confederate Protesters Show Up At NCAA Event NCAA Tournaments Ads Work Around Off-Limit Players CBS/Turner Hit 24-Year High For NCAA Sunday CBS/Turner Strong For NCAA Opening Day Krzyzewski Calls N.C.'s HB2 "A Stupid Thing" Weekend Plans With Bon Secours' Beth Paul
SBD/13/Sponsorships Advertising Marketing
ADVERTISING AGE NEWS & NOTES: OLDS TEAMS WITH SPORTSLINE USA
Published January 13, 1997
GM's Oldsmobile unit has partnered with SportsLine USA to sponsor "various on-line sporting events," including the NCAA basketball tournament, IRL races and the Ryder Cup. The price of the sponsorship is undisclosed....AOL is "in the lead" to sponsor U2's upcoming world tour for $12M. ...Industry execs tell AD AGE that Fox Sports has awarded its estimated $20M ad account to Foote, Cone & Belding, San Francisco (AD AGE ONLINE, 1/13).