New NBA Baselines Rules Focus On Player Safety Charlotte Spending Big On TWC Arena Upgrades Raptors Detail Plans For Practice Facility Under Armour Makes Big Offer To Durant Raptors Need One More Vote For Practice Facility MASN Gains Injunction Against MLB, Nationals Ballmer Receives Warm Welcome In L.A. NBA Ends Ban On Fantasy Game Sponsorships Jags' Bortles To Endorse Local Car Dealership N.Y. Times Profiles New NBPA Exec Dir
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SBD/10/Sponsorships Advertising Marketing
Published January 10, 1997
Jaguars rookie Kevin Hardy has signed a multi-year deal until early '99 with PepsiCo. He will appear in regional ads and promotional spots, as well as make personal appearances in the Jacksonville area (Tony Rome Management). ...Taylor Made Golf has signed Ernie Els, Steve Stricker and Larry Nelson to play the company's Burner Bubble driver and Burner Tour irons (Mult., 1/10)....Golden Bear Golf has acquired four more golf practice and instructional facilities, bringing its total to 12. The new facilities are in Lake Park, FL; Royal Oak, MI; Portland, OR; and College Park, MD (Golden Bear)....Puma has expanded its soccer footwear line with the introduction of the Puma CELL Pro and Puma CELL Top, the first soccer shoes to feature Puma's CELL technology, which have a midsole component that is not dependent on foam for cushioning or stability (Puma)....Athletic apparel and footwear retailer Footstar said December sales, for the five-week period ended January 4, rose 7.6% to $210.4M from $195.6M a year earlier (WALL STREET JOURNAL, 1/10)....The Cavs' Terrell Brandon will serve as the official spokesperson for the '97 NBA All-Star Weekend Jam Session presented by Fleer (NBA). McDonald's launches its first Web-based sweepstakes in conjunction with the NBA. The "Small Fries Meet Their All-Star Guys" sweepstakes offers children, ages 8-15, and their parents, a trip to the '97 NBA All-Star Game in Cleveland. Entry forms are available at http:/www.mcdonalds.com (McDonald's).