CONSULTANTS GIVE HAND IN HELPING PLAYERS DEAL WITH MEDIA

          The field of "helping athletes, managers and coaches
     cooperate with the media is growing as teams struggle to
     maintain good public images under the all-seeing eye of TV,"
     according to Joe Goddard of the CHICAGO SUN-TIMES.  One of
     the "leaders" in the industry is Chicago-based Speaking
     Specialists, the husband/wife team of Randy Minkoff and Sue
     Castorino.  Minkoff: "Our business is to help other people
     sell themselves.  We stress how to look on TV, how to talk
     with the print media.  One thing we stress is never say, 'No
     Comment.'  If you want to go off the record, set ground
     rules first.  But understand it's a risky business" (CHICAGO
     SUN-TIMES, 12/18).