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RAVENS PUSH TICKETS BY RELATING TO PEOPLE'S WEAK SPOTS?

          The Ravens, hoping to "generate interest in the team's
     pricey future," has sent out seven-minute videotapes to
     about 18,000 season-ticket holders, according to Jon Morgan
     of the Baltimore SUN.  Today is the deadline for current
     ticket holders to keep their places in line for seats and
     seat licenses at the new stadium scheduled to open in '98. 
     Team officials will "begin courting new buyers" in about two
     weeks. As of Friday, the team had sold "about a third of the
     new stadium's 62,400 season-tickets (Baltimore SUN, 12/18).
          RELIEVED TO SEE THIS?  The videos sent out feature game
     highlights and architectural renderings of the new stadium. 
     But "more conspicuous are the extended shots of the lines
     outside a bathroom at Memorial Stadium. Dozens of grim-faced
     men, shifting back and forth uncomfortably on their feet are
     seen waiting. And waiting."  The scene "suddenly switches"
     to "a wide-open bathroom" at Ericsson Stadium in Charlotte,
     designed by HOK, the same group handling Baltimore's new
     facility.  A narrator notes fans "will spend more time
     watching the game and less time waiting in line."  Ravens
     Exec VP David Modell: "In all our focus groups, the very
     first issue, no matter what category we were talking about,
     was bathrooms" (Baltimore SUN, 12/18).

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