WITH LABOR DEAL DONE, BASEBALL TAKES AIM AT MARKETING PACTS

          PepsiCo and Coca-Cola are "said to be vying" for a
     national sponsorship package that would include both promo
     rights and national media support, according to Brockinton &
     Reynolds of INSIDE MEDIA (INSIDE MEDIA, 12/17).
          MURPH TARGETS $500M: In an interview with BRANDWEEK's
     Terry Lefton, MLB Enterprises CEO Greg Murphy said MLB will
     reach its goal of $500M in corporate sponsorships "sometime
     next year."  Asked about Reebok as a corporate sponsor,
     Murphy:  "We're still talking to everybody, including Reebok
     and Starter.  I need to re-engage with Nike, because I still
     want to put that puzzle back together.  Both parties still
     want a strategic relationship."  Asked about MLB's
     relationship with Lowe ad agency, who did their "What A
     Game" spots: "We're sticking with Lowe.  As with any ad
     agency relationship, there were some bumps, but I think we
     are more on track" (BRANDWEEK, 12/16 issue).