Sponsorships Advertising Marketing

ADIDAS GOES ONLINE WITH TOUCH-SCREEN KIOSKS IN EUROPE

12.12.1996

          Adidas is planning to unveil a branded touch-screen
     terminal throughout Germany, the UK, France and Italy, that
     will entertain and inform consumers in retail stores with
     pictures, words and sound, including music, according to AD
     AGE.  Adidas plans to install 100 of the Berlin-based
     Pixelpark terminals throughout Germany, which was first
     introduced in Germany in October.  Pixelpark has created a
     CD-ROM with which sales staff can present the entire adidas
     collection to the retail trade (AD AGE ONLINE, 12/12).

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