Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

12.11.1996

          KS-based Brian Hakan & Assoc. will handle the NPSL's
     licensing program (NPSL).....Brett Favre's marketing agent,
     Joe Sweeney, says that Favre has 15 product lines that he is
     currently endorsing and has 16 more offers waiting for
     Favre's "consideration" (MILWAUKEE JOURNAL SENTINEL, 12/11).
     ...AmEx stock rose Tuesday amid speculation that the company
     may be bought by Citicorp (Minneapolis STAR TRIBUNE, 12/11).
     ...CA-based Auto-By-Tel Corp. will "apparently" be the first
     Internet company to advertise during the Super Bowl.  The
     online car-selling company has tapped Playhouse Pictures to
     animate a 30-second spot, which will run during the second
     quarter.  Hollywood-based RBI Communications is producing
     the spot (AD AGE, 12/11)....LPGA Tour star Dottie Pepper has
     signed a deal with Dr Pepper (GOLFWEEK, 12/7 issue).

PREVIOUS BRANDWEEK ROUND-UP: WB SPORT SIGNS ATHLETES AND LICENSEES NEXT NIKE READY TO CUT ITS LOSSES ON SPORTS MANAGEMENT ARM?

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SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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