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MLB PROPERTIES READIES JACKIE ROBINSON CELEBRATION

12.10.1996

          All MLB teams will wear a uniform patch next year
     commemorating the 50th anniversary of former Brooklyn Dodger
     Jackie Robinson breaking the color barrier, according to
     BRANDWEEK.  The licensing and promo campaign will include
     commemorative $1 and $5 pieces coined by the U.S. Mint, a
     Wheaties box, and commemorative bats by Nike, who will
     possibly use the late Robinson in TV ads and sponsor the
     annual dinner for the Jackie Robinson Foundation. 
     Indianapolis-based Curtis Management represents the Robinson
     estate, while MLB Properties offers a cross-license for
     Robinson and Brooklyn Dodgers products at a 15% royalty
     rate, and 18% for products with the Robinson logo, Dodgers
     logo and Baseball Hall of Fame logos.  Joint licensees
     include Mirage for jerseys, Upper Deck and Topps for cards.
     New Era is "near" a headwear deal (BRANDWEEK, 12/9 issue).

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