FILA'S MASS-MEDIA EFFORTS HOPE TO CLOSE-IN ON REEBOK

          Fila USA will debut an ad during the Super Bowl XXXI
     next month starring the 76ers Jerry Stackhouse, according to
     Jeff Jensen of ADVERTISING AGE.  The $1.5M ad buy, the first
     time Fila will run a spot during the Super Bowl, "means more
     for Fila than the launch of a new-product campaign."  Fila
     execs see the effort as a plan to "close the gap" between
     them and No. 2 Reebok Int'l.  The ad will air in the Super
     Bowl's third quarter and will promote the "Stack 2."  The
     commercial will be "digitally drained" of color after the
     shoot, making everything in B&W but the sneakers.  The ad
     will air through March, and print ads will support the
     sneakers' launch (AD AGE, 12/9 issue).