Sponsorships Advertising Marketing

WOULD THEY HAVE GREY POUPON? BUT OF COURSE, AT CLASSIC JOINT

11.26.1996

          Classic Sports Network is "extending its brand into the
     themed restaurant segment," according to Terry Lefton in
     BRANDWEEK.  With plans to open the first restaurant in early
     '97 and five more by the end of June, Classic Sports
     restaurants "will follow a formula of memorabilia, trivia
     contests, interactive games and a '(TGI) Friday's type,
     burgers-plus menu.'"  The establishments will attempt to
     differentiate from competitors, The Official All-Star Cafe
     and ESPN Club at Disney World, by "offering a family
     atmosphere."  Lefton notes the restaurants will be a joint
     venture with a national hotel chain, most likely Marriott. 
     (BRANDWEEK, 11/25 issue).  Classic Sports will open its
     first eatery in Dallas, with others to follow in "suburban
     areas" (MEDIAWEEK, 11/25 issue).

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