OLD COWBOYS DON'T FADE AWAY -- THEY FORM OWN MARKETING ARM

          Five Cowboys -- Larry Allen, Ray Donaldson, Nate
     Newton, Mark Tuinei and Erik Williams -- have joined forces
     with sports agent Eric Dunn and formed Five Star Sports
     Marketing/Public Relations, according to Lesley Hensell of
     the DALLAS BUSINESS JOURNAL.  Five Star will "promote its
     own player-partners," and the players and Dunn each chipped
     in $50,000 to launch their partnership.  Dunn: "The athletes
     need to make the transition from players to businessmen.  No
     matter how long they play, marketing has to be considered a
     part-time-income opportunity."  Dunn expects the partnership
     to generate about $500,000 in revenue in its first year.  He
     receives 20%, with the players each getting 16%.  Donaldson,
     the oldest of the players at 38, met Dunn at a concert, and
     was "looking to lay a path for his post-football career." 
     Donaldson: "We're looking for a little publicity more than
     anything else" (DALLAS BUSINESS JOURNAL, 11/25 issue).