Quaker Oats is said to be holding "substantive talks"
on a proposed sale of Gatorade and Snapple, with PepsiCo,
Coca-Cola and "at least one other group of investors"
(BRANDWEEK, 11/25 issue)....On CNBC's "SportsView," Sally
Jenkins commented that the increasing popularity in women's
sports is a "gold rush." Jenkins: "There's been a
tremendous shift in the last 25 years from the decorative
for women to the active, and you can see that in the dollars
spent in the last year on athletics -- ten billion dollars."
Jenkins noted $320M worth of hiking shoes were sold to women
in '95: "The days of the pom-pom girl are over"
("SportsView," CNBC, 11/25)....On December 3, Columbia
Sportswear opens its "Museum of Modern Warmth" in a
Portland, OR Carriage House. The "museum"/retail store
showcases Columbia's entire line of products (Columbia)....
U.S. NEWS & WORLD REPORT examines allegations that the use
of "chase cards" in packs of trading cards are a form of
illicit gambling. Because such cards are randomly placed in
packages, and can be worth "big bucks," suits have been
filed in federal court saying three elements of illicit
gambling as defined by the Racketeer Influenced and Corrupt
Organizations Act are present: cost, chance and potential
payoff (U.S. NEWS & WORLD REPORT, 12/2 issue)....Olympic
Gold Medal winner Shannon Miller, an Edmond, OK, native,
will star in a series of ads for Bank of Oklahoma. The ads
will feature Miller wearing the bank's logo on her uniform
as she jumps, hurdles and flips through the air. The spots
are created and produced by Ackerman McQueen of Oklahoma
City (ADWEEK, 11/25)....Miller Brewing Co. has joined forces
with the Bulls to debut a campaign commemorating the Bulls'
four NBA Championships. The promo features special
packaging, featuring the official Bulls' logo along with
four trophies (Miller)....The 1996 Pop Warner Little Scholar
Super Bowl will be held at Walt Disney World December 10-15.
The event consists of 40 youth football teams and 80 cheer
and dance squads from across the country vying for their
respective division titles (Walt Disney World Sports).
