Franchises

ESPN/CHILTON POLL: HERE'S A SHOCKER -- BULLS HOT NBA TEAM

11.26.1996

          ESPN/Chilton Sports Poll interviewed a sample, ages
     12+, on their NBA preferences.  Interviews took place
     September 5-November 7, 1995, and September 3-November 4,
     1996.  Percentages are weighted (THE DAILY):

     '95                           '96
     NBA Fans            55.1%     NBA Fans            58.8%
     Avid NBA Fans       18.0      Avid NBA Fans       20.9
     
     FAVORITE TEAMS                FAVORITE TEAMS
     Bulls               14.4%     Bulls               23.0%
     Celtics              4.2      Lakers               4.3
     Magic                4.1      Celtics              3.9
     Lakers               3.1      Magic                3.1
     Rockets              2.8      Knicks               2.6
     Knicks               2.7      Sonics               1.7
     Suns                 2.1      Rockets              1.6
     Pacers               1.6      Suns                 1.6
     Cavs                 1.5      Pistons              1.4
     Sonics               1.5      Pacers               1.1

     FAVORITE NBA PLAYERS          FAVORITE NBA PLAYERS
     Michael Jordan      17.1%     Michael Jordan      26.4%
     Shaquille O'Neal     5.0      Dennis Rodman        2.8
     Hakeem Olajuwon      2.6      Shaquille O'Neal     2.8
     Charles Barkley      1.7      Charles Barkley      1.9
     Patrick Ewing        1.3      Anfernee Hardaway    1.6
     Grant Hill           1.3      Scottie Pippen       1.5
     David Robinson       1.2      Grant Hill           1.3
     Dennis Rodman        1.2      Hakeem Olajuwon      1.1
     Scottie Pippen       1.0      Patrick Ewing        1.1
     Reggie Miller        1.0      Reggie Miller        1.0

     NBA as fav sport     8.7%     NBA as fav sport     9.3%

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