MARKETPLACE ROUND-UP

          Derek Jeter and Andy Pettitte have signed two-year
     deals to be spokespeople for Nobody Beats the Wiz (N.Y.
     DAILY NEWS, 11/24)....In Orlando, golf writer Jeff Babineau
     notes that "when all her deals are cut, one can bet" female
     golfer Kelli Kuehne will "have more than $1 million in
     endorsements for 1997" (ORLANDO SENTINEL, 11/24)...In
     Atlanta, Chris Roush interviews Coca-Cola CEO Roberto
     Goizueta in the ATLANTA CONSTITUTION.  When asked if the
     cola wars were dead, Goizueta noted, "No, and I hope they're
     never dead.  If Pepsi-Cola didn't exist, I would try to
     invent it.  It keeps us, and them, on our toes and keeps us
     lean" (ATLANTA CONSTITUTION, 11/24).