MEDIA NOTES

     NBC Sports and the NBA present the "Nike Presents Hoop-It-
Up" special this Saturday, November 16, from 5-6:00pm ET.  The
special follows the teams who captured the World Finals
competition (Hoop-It-Up)....HBO, in conjunction with Muhammad
Ali, took out an ad in the N.Y. TIMES and the WASHINGTON POST
congratulating Evander Holyfield: "Only two men have been 3-time
heavyweight champions of the world.  HBO and 'The Greatest'
salute Evander Holyfield" (THE DAILY). Cablevision's pay-per-
round plan for the Tyson/Holyfield fight attracted nearly 200,000
buys (INSIDE MEDIA ONLINE, 11/12)....Sports Warehouse today opens
Storewarehouse.com, the first full-line sporting goods store on
the Internet.  The site can be accessed at
http://www.sportswarehouse.com (Sports Warehouse)....The top five
selling sports video tapes: 1) Michael Jordan: Above & Beyond; 2)
Dream Team '96 Goes for the Gold; 3) MLB Unbelievable!; 4)
Michael Jordan: Air Time; and 5) Michael Jordan: Come Fly with Me
(ENTERTAINMENT WEEKLY, 11/15).