Sponsorships Advertising Marketing

DAYS INNS TOUTS IHL SPONSORSHIP IN NATIONAL AD CAMPAIGN

11.13.1996

     The IHL is featured in a series of print ads for Days Inns
currently running in USA Today and soon to run in The Hockey
News.  The ads, which combined will include all 19 IHL team
logos, are part of the Days Inns IHL sponsorship commitment for
'96-97.  The USA Today ads ran Monday and Tuesday of this week,
and are scheduled to appear seven more times.  A full-page back
cover ad will run in four issues of The Hockey News, starting
with the November 22 issue (IHL).

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