Richard Wilner writes in the N.Y POST that the NBA is
"expected to announce soon" that U.S. retail sales from its 150
licensees did not grow in its latest FY ended July 31 from '94-
95's $2.6M. For the same period, the NBA "expects" to report
foreign retail licensed sales grew 25% to $500M (N.Y. POST,
11/11)....John McEnroe, Tom Gullikson, Mary Carillo and Pete
Sampras will announce Wednesday details of the Nike Cup, played
at MSG on December 20 (MSG)....Patrick Ewing is the first NBA
player featured in the "Milk: Where's Your Mustache?" campaign
("Inside Stuff," 11/9)....FCC Chair Reed Hundt, on liquor
companies deciding to end the industry's self-imposed ban on
televised ads: "If people are going to break an unwritten rule, I
think that there's going to be a lot of groups in this country
that ask us to have a written rule" ("World News Tonight," ABC,
11/8)....Marvel Entertainment Group is profiled in AD AGE.
Former NBA exec and current Marvel President David Schreff said
Marvel is looking to borrow ideas from both Disney and the NBA to
create programs for marketers. In the past, the company has
developed tie-ins with brands like Good Humor, Kool-Aid and Pizza
Hut, but Schreff adds, "We haven't sold multibrand, multiyear
sponsorships, which is a big transition from where we are now"
(AD AGE, 11/11 issue).
