THEY WILL PUMP YOU UP: NFL PLAYERS INK GOLDS GYM DEAL

     Players Inc., the licensing and marketing arm of the NFLPA,
has formed an advertising and marketing partnership with Gold's
Gym.  As the "Official Gym Facility of the NFL Players," Gold's
Gym and Players Inc. will create integrated marketing programs
with sponsors involving sports drinks, bottled water, hotels,
fitness products, licensed apparel and educational programs.
Through the association, Players Inc. and Gold's Gym will also
utilize SportsLine USA, the official online service of the NFLPA,
and, Players Inc. Radio, a weekly national radio program hosted
by current Fox Sports Analyst Matt Millen (Players Inc.).