NHL TEAM PROFILES: THE ATLANTIC DIVISION

     THE DAILY begins its examination of NHL club's initial
marketing slogans, mediums of advertising and key corporate
sponsors.  Today: The Atlantic Division (THE DAILY).
     TEAM:     Florida Panthers
     SLOGAN:   "Nice Guys, Tough Hockey"
     MEDIUM:   Print, Radio, TV
     SPONSORS: Coca-Cola, Alamo, Bud Ice, Ryder, Blockbuster
     TEAM:     New Jersey Devils
     SLOGAN:   "Building a Tradition in New Jersey"
     MEDIUM:   Print, TV
     SPONSORS: Modell's, Gulf, SportsChannel, Bell Atlantic, A-B
     TEAM:     New York Islanders
     SLOGAN:   "A Year to Remember"
     MEDIUM:   Billboards, Print, Radio, TV
     SPONSORS: Chase Manhattan Bank, A-B, Nobody Beats the Wiz
     TEAM:     New York Rangers
     SLOGAN:   none
     SPONSORS: Coca-Cola, A-B, American Express
     TEAM:     Philadelphia Flyers
     SLOGAN:   none
     SPONSORS: CoreStates, Comcast, Pepsi, A-B
     TEAM:     Tampa Bay Lightning
     SLOGAN:   "The Coolest Season Yet"
     MEDIUM:   Billboards, Print, Radio, TV
     SPONSORS: A-B, Coca-Cola, Tampa General Hospital
     TEAM:     Washington Capitals
     SLOGAN:   "Let's Go Caps"
     MEDIUM:   Buses, Print, Radio
     SPONSORS: USAir, Chevy Chase Bank, A-B, Coca-Cola