A second ad from the Heat's Coalition for a Greater Miami,
titled "Park," is examined by Don Finefrock of the MIAMI HERALD.
The ad, from agency Murphy Pintak & Gautier, is in opposition to
a referendum against the Heat's proposed waterfront arena. The
ad begins with black-and-white shots of downtown Miami and
pictures of trash and abandoned buildings along the waterfront.
It then shifts to a full-color, 3-D computer graphic, of the
proposed waterfront with an arena. Narrator: "Miami's downtown
waterfront. Broken concrete. Nobody uses it. Let's make a
change for the better. A new world-class waterfront park. With
shops, restaurants and a championship arena. A new, safe place
for all our families to enjoy. A waterfront we can all be proud
of. With 1,600 new jobs. Let's build the best for Dade County.
Because a world-class Miami deserves a world-class waterfront."
In his analysis, Finefrock notes the ad fails to say whether the
1,600 new jobs are construction jobs or permanent jobs (MIAMI
HERALD, 10/21). The Coalition for a Greater Miami raised
$738,993 in the first two weeks of October, all coming from the
Heat (MIAMI HERALD, 10/19).
