MLB's marketing/advertising opportunities with the World
Series, are examined in USA TODAY's Dottie Enrico's "On Madison
Ave." column. Marketers still consider the World Series a "good"
ad buy at $250,000-300,000 per 30-second spot. For the Series,
ad experts say MLB and Fox should "showcase" the "sensitive,
emotional sides of players to offset resentment" from the '94
strike (USA TODAY, 10/21)....Braves Owner Ted Turner, stuck in
traffic on the Major Deegan Expressway last night, got out of his
limo, and walked to Yankee Stadium (NEWSDAY, 10/21)....Fox Sports
wanted Paul Simon to sing the national anthem, but Yankees Owner
George Steinbrenner "vetoed" it. Steinbrenner rejected Placido
Domingo from singing before Game Two (Baltimore SUN,
10/21)....HBO's "Arli$$," Robert Wuhl, was at Yankee Stadium
yesterday getting footage with Braves P Tom Glavine, President
Stan Kasten and GM John Schuerholz. Kasten to Wuhl: "It cracks
me up because so many people think your show is satire. Line
after line, it's the truth" (ATLANTA CONSTITUTION, 10/21)...For
the first time since '91, World Series baseballs have the
signature of Interim Commissioner Bud Selig (USA TODAY, 10/21).
