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WORLD SERIES MAKES BIG SPLASH IN THE BIG APPLE
Published October 17, 1996
The New York City Comptroller's office estimates that the direct economic impact of the World Series will range from $11.4M for two games at Yankee Stadium to $22.9M for four games, according to Richard Sandomir in the N.Y. TIMES. This follows a $14.3M economic boost generated by the Divisional Series and the LCS. But Sandomir notes that "as a magnet for major local economic activity, the World Series is not the Super Bowl." The MetroVision Economic Development Partnership Foundation says the Super Bowl this January in New Orleans is expected to generate a direct economic gain of $124.7M. The World Series estimate also "doesn't equal the economic impact forecast" of other local events such as the Grammy Awards, or the U.S. Open tennis championships. But NYC Convention and Visitors Bureau spokesperson Jeanine Moss said, "In terms of visibility and promotion, the World Series is great for New York." The TIMES' Sandomir adds the Yankees in the World Series is also "a dream come true" for MLB as the New York market "virtually guarantees high viewership" (N.Y. TIMES, 10/17).