SBD/17/Sponsorships Advertising Marketing

WORLD SERIES MAKES BIG SPLASH IN THE BIG APPLE

     The New York City Comptroller's office estimates that the
direct economic impact of the World Series will range from $11.4M
for two games at Yankee Stadium to $22.9M for four games,
according to Richard Sandomir in the N.Y. TIMES.  This follows a
$14.3M economic boost generated by the Divisional Series and the
LCS.  But Sandomir notes that "as a magnet for major local
economic activity, the World Series is not the Super Bowl."  The
MetroVision Economic Development Partnership Foundation says the
Super Bowl this January in New Orleans is expected to generate a
direct economic gain of $124.7M.  The World Series estimate also
"doesn't equal the economic impact forecast" of other local
events such as the Grammy Awards, or the U.S. Open tennis
championships.  But NYC Convention and Visitors Bureau
spokesperson Jeanine Moss said, "In terms of visibility and
promotion, the World Series is great for New York."  The TIMES'
Sandomir adds the Yankees in the World Series is also "a dream
come true" for MLB as the New York market "virtually guarantees
high viewership" (N.Y. TIMES, 10/17).
Return to top

Related Topics:

MLB, New York Yankees, YankeeNets

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug