CBS' Alabama-Florida Leads CFB Overnights Bucs-Falcons Draws Lower Overnight Rating Nike Addresses Terminated Sponsorships CBS' Moonves: NFL Problems Spiked Ratings PepsiCo CEO Backs Goodell Amid Scandals CBS Nixes Rihanna From "TNF" Opening Francesa Claims CBS Threatened Lawsuit LeBron Banner Could Go Back Up On Building "MNF" Overnight Down Despite Late Win App Review: CBS Sports Fantasy For iPhone
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SBD/17/Sponsorships Advertising Marketing
Published October 17, 1996
Another seven advertisers have inked deals with Turner Network sales for ad time on the CNN/SI sports network to debut December 12: Johnson & Johnson, Delta, Thrifty Rent-A-Car, Corona, Circuit City, LCI Int'l and Logo 7 (INSIDE MEDIA, 10/16 issue)....Oscar Mayer is expected to announce today it will sponsor the Super Bowl half-time show for the second year in a row (USA TODAY, 10/17)....The Yankees wore Starter "Locker Room" T-shirts upon winning the AL LCS Sunday. Starter will also supply the NL champion, and the World Series Champion with shirts. Yankees shirts are available at retail (Starter)....Investors and analysts have "largely discounted" a rumored deal that would see Philip Morris and PepsiCo merge (N.Y. POST, 10/17)....Tonight on CBS' "48 Hours," Roberta Baskin reports on conditions at a Nike factory in Vietnam (WASHINGTON POST, 10/17).