Univ. Of Kentucky Extends Nike Deal Neuheisel Joins CBS As CFB Analyst Nike Signs Mariota To Endorsement Deal Premier Boxing Adds Deal With CBS Moonves: CBS Will Get $5M For SB Ads App Review: 120 Sports For iPhone SI Going Big With Swimsuit Issue Launch Raftery's Final Four Addition Seen As Positive SI Unveils Swimsuit Issue Cover On "Fallon" Raftery, Hill To Call Final Four, Title Game
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SBD/17/Sponsorships Advertising Marketing
Published October 17, 1996
Another seven advertisers have inked deals with Turner Network sales for ad time on the CNN/SI sports network to debut December 12: Johnson & Johnson, Delta, Thrifty Rent-A-Car, Corona, Circuit City, LCI Int'l and Logo 7 (INSIDE MEDIA, 10/16 issue)....Oscar Mayer is expected to announce today it will sponsor the Super Bowl half-time show for the second year in a row (USA TODAY, 10/17)....The Yankees wore Starter "Locker Room" T-shirts upon winning the AL LCS Sunday. Starter will also supply the NL champion, and the World Series Champion with shirts. Yankees shirts are available at retail (Starter)....Investors and analysts have "largely discounted" a rumored deal that would see Philip Morris and PepsiCo merge (N.Y. POST, 10/17)....Tonight on CBS' "48 Hours," Roberta Baskin reports on conditions at a Nike factory in Vietnam (WASHINGTON POST, 10/17).