Nike, Under Armour, Adidas Not Interested In Lonzo Ball SI Films Creates Doc On Mets' Fan Group James, Carter Recount Turning Down Reebok Western Kentucky Reaches Apparel Deal With Nike Simms Lands On CBS' NFL Pregame Show CBS Names Rikhoff Top NFL Game Producer Masters Week Heavy On M-B, AT&T Spots The Masters Has Lowest Final Round Since '14 Chris Simms Walks Back CBS Criticism Chris Simms Calls Out CBS For Romo Move
Upcoming Conferences and Events
May 31 - Jun 1
SBD/17/Sponsorships Advertising Marketing
Published October 17, 1996
Another seven advertisers have inked deals with Turner Network sales for ad time on the CNN/SI sports network to debut December 12: Johnson & Johnson, Delta, Thrifty Rent-A-Car, Corona, Circuit City, LCI Int'l and Logo 7 (INSIDE MEDIA, 10/16 issue)....Oscar Mayer is expected to announce today it will sponsor the Super Bowl half-time show for the second year in a row (USA TODAY, 10/17)....The Yankees wore Starter "Locker Room" T-shirts upon winning the AL LCS Sunday. Starter will also supply the NL champion, and the World Series Champion with shirts. Yankees shirts are available at retail (Starter)....Investors and analysts have "largely discounted" a rumored deal that would see Philip Morris and PepsiCo merge (N.Y. POST, 10/17)....Tonight on CBS' "48 Hours," Roberta Baskin reports on conditions at a Nike factory in Vietnam (WASHINGTON POST, 10/17).