SBD/17/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Another seven advertisers have inked deals with Turner
Network sales for ad time on the CNN/SI sports network to debut
December 12: Johnson & Johnson, Delta, Thrifty Rent-A-Car,
Corona, Circuit City, LCI Int'l and Logo 7 (INSIDE MEDIA, 10/16
issue)....Oscar Mayer is expected to announce today it will
sponsor the Super Bowl half-time show for the second year in a
row (USA TODAY, 10/17)....The Yankees wore Starter "Locker Room"
T-shirts upon winning the AL LCS Sunday. Starter will also supply
the NL champion, and the World Series Champion with shirts.
Yankees shirts are available at retail (Starter)....Investors and
analysts have "largely discounted" a rumored deal that would see
Philip Morris and PepsiCo merge (N.Y. POST, 10/17)....Tonight on
CBS' "48 Hours," Roberta Baskin reports on conditions at a Nike
factory in Vietnam (WASHINGTON POST, 10/17).
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