Nike Makes Batch Of LeBron 14's For Early Release Recent Tennis Trend Has Opponents Dressing Alike Nike Gets Diverse For Latest Kyrie Shoe NFL Wild Card Weekend Down From '16 Afternoons, "SNF," "MNF" All Down For NFL CBS Strikes Deal To License Channels For Hulu Service RBC Doesn't Renew Deal With Jason Day Nike Debuts LeBron 14 Sneakers On Christmas Day Cable News Nets Have Record '16 Giants-Eagles Delivers For NBC Ratings
SBD/17/Sponsorships Advertising Marketing
Published October 17, 1996
Another seven advertisers have inked deals with Turner Network sales for ad time on the CNN/SI sports network to debut December 12: Johnson & Johnson, Delta, Thrifty Rent-A-Car, Corona, Circuit City, LCI Int'l and Logo 7 (INSIDE MEDIA, 10/16 issue)....Oscar Mayer is expected to announce today it will sponsor the Super Bowl half-time show for the second year in a row (USA TODAY, 10/17)....The Yankees wore Starter "Locker Room" T-shirts upon winning the AL LCS Sunday. Starter will also supply the NL champion, and the World Series Champion with shirts. Yankees shirts are available at retail (Starter)....Investors and analysts have "largely discounted" a rumored deal that would see Philip Morris and PepsiCo merge (N.Y. POST, 10/17)....Tonight on CBS' "48 Hours," Roberta Baskin reports on conditions at a Nike factory in Vietnam (WASHINGTON POST, 10/17).