Several SI Employees Impacted By Time Layoffs Steinbrenner Had To Convince Himself To Be Seller Jim Cavan To Lead Editorial At FanSided.com Frost's Connection To Knight Assisted In Nike Deal NFL Seeks Out-Of-Market Suit Dismissal A-Rod To Retire, Become Advisor For Yankees Nike-Sponsored Golfers Faced With Uncertainty Yankees Ticket Sales In Doubt? Nike Moves Away From Golf Equipment Business Phil Knight Talks All Things Nike
SBD/17/Sponsorships Advertising Marketing
Published October 17, 1996
Another seven advertisers have inked deals with Turner Network sales for ad time on the CNN/SI sports network to debut December 12: Johnson & Johnson, Delta, Thrifty Rent-A-Car, Corona, Circuit City, LCI Int'l and Logo 7 (INSIDE MEDIA, 10/16 issue)....Oscar Mayer is expected to announce today it will sponsor the Super Bowl half-time show for the second year in a row (USA TODAY, 10/17)....The Yankees wore Starter "Locker Room" T-shirts upon winning the AL LCS Sunday. Starter will also supply the NL champion, and the World Series Champion with shirts. Yankees shirts are available at retail (Starter)....Investors and analysts have "largely discounted" a rumored deal that would see Philip Morris and PepsiCo merge (N.Y. POST, 10/17)....Tonight on CBS' "48 Hours," Roberta Baskin reports on conditions at a Nike factory in Vietnam (WASHINGTON POST, 10/17).