CBS Has Deal To Stream NFL Games Nike Files Flurry Of Tech Patent LeBron Happy With Latest SI Award Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign SI Names LeBron Sportsperson Of The Year Abdul-Jabbar, Brown, Russell To Be Honored By SI Source: NFL Considers Ending "Thursday Night Football" Adidas, Under Armour Inch Closer To Nike World Series, Extra Football Boosts TV Ad Spending
SBD/17/Sponsorships Advertising Marketing
Published October 17, 1996
Another seven advertisers have inked deals with Turner Network sales for ad time on the CNN/SI sports network to debut December 12: Johnson & Johnson, Delta, Thrifty Rent-A-Car, Corona, Circuit City, LCI Int'l and Logo 7 (INSIDE MEDIA, 10/16 issue)....Oscar Mayer is expected to announce today it will sponsor the Super Bowl half-time show for the second year in a row (USA TODAY, 10/17)....The Yankees wore Starter "Locker Room" T-shirts upon winning the AL LCS Sunday. Starter will also supply the NL champion, and the World Series Champion with shirts. Yankees shirts are available at retail (Starter)....Investors and analysts have "largely discounted" a rumored deal that would see Philip Morris and PepsiCo merge (N.Y. POST, 10/17)....Tonight on CBS' "48 Hours," Roberta Baskin reports on conditions at a Nike factory in Vietnam (WASHINGTON POST, 10/17).