ESPN Draws Lowest "MNF" Rating Of '14 USOC Extends Nike Deal Through '20 Patriots' Nike Shoe Goes On Sale Monday Pepsi Signs Irving For More "Uncle Drew" Episodes Bama Again Draws CBS' Top CFB Audience Iverson Protests Nike Tribute Shoe Yanks Expect Good Ticket Sales, Exceed Luxury Tax Pepsi, NFL Promoting Heavily Through Digital Eagles-Packers Lead NFL Overnight Ratings Feinstein Out As Host Of CBS Sports Radio Show
SBD/17/Sponsorships Advertising Marketing
Published October 17, 1996
Another seven advertisers have inked deals with Turner Network sales for ad time on the CNN/SI sports network to debut December 12: Johnson & Johnson, Delta, Thrifty Rent-A-Car, Corona, Circuit City, LCI Int'l and Logo 7 (INSIDE MEDIA, 10/16 issue)....Oscar Mayer is expected to announce today it will sponsor the Super Bowl half-time show for the second year in a row (USA TODAY, 10/17)....The Yankees wore Starter "Locker Room" T-shirts upon winning the AL LCS Sunday. Starter will also supply the NL champion, and the World Series Champion with shirts. Yankees shirts are available at retail (Starter)....Investors and analysts have "largely discounted" a rumored deal that would see Philip Morris and PepsiCo merge (N.Y. POST, 10/17)....Tonight on CBS' "48 Hours," Roberta Baskin reports on conditions at a Nike factory in Vietnam (WASHINGTON POST, 10/17).