AT&T Rolling Out New Yankees Campaign Yankees Deny Hiking Prices For Jeter Ceremony Game CBS' Moonves Discusses NFL Thursday Night Package Steiner Sports Ramps Up Jeter Marketing High Expectations For CBS' Thursday NFL Package Jordan Brand Capitalizing On Jeter's Farewell SI.com Sets Traffic Record With LeBron Story New Jordan Brand Ad Celebrates Jeter's Career Jenkins Details How He Got The LeBron Exclusive LeBron Lauded For Way He Announced Move
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SBD/17/Sponsorships Advertising Marketing
Published October 17, 1996
Another seven advertisers have inked deals with Turner Network sales for ad time on the CNN/SI sports network to debut December 12: Johnson & Johnson, Delta, Thrifty Rent-A-Car, Corona, Circuit City, LCI Int'l and Logo 7 (INSIDE MEDIA, 10/16 issue)....Oscar Mayer is expected to announce today it will sponsor the Super Bowl half-time show for the second year in a row (USA TODAY, 10/17)....The Yankees wore Starter "Locker Room" T-shirts upon winning the AL LCS Sunday. Starter will also supply the NL champion, and the World Series Champion with shirts. Yankees shirts are available at retail (Starter)....Investors and analysts have "largely discounted" a rumored deal that would see Philip Morris and PepsiCo merge (N.Y. POST, 10/17)....Tonight on CBS' "48 Hours," Roberta Baskin reports on conditions at a Nike factory in Vietnam (WASHINGTON POST, 10/17).