"SNF" Leads Primetime For Fourth Time Hope Solo Re-Emerges In Nike Marketing Steinbrenner Addresses A-Rod Bonus CBS, NBC Show Little Interest In Simmons UGA's New Nike Deal Worth $40.8M CBS' Peter Kostis Dishes On State Of Golf Adidas, Nike Bid On Michigan Apparel Deal Obama To Speak On Trade At Nike HQ CBS Quarterly Profits Up, But Revenue Down Yankees Briefly Acknowledge A-Rod Milestone
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SBD/17/Sponsorships Advertising Marketing
Published October 17, 1996
Another seven advertisers have inked deals with Turner Network sales for ad time on the CNN/SI sports network to debut December 12: Johnson & Johnson, Delta, Thrifty Rent-A-Car, Corona, Circuit City, LCI Int'l and Logo 7 (INSIDE MEDIA, 10/16 issue)....Oscar Mayer is expected to announce today it will sponsor the Super Bowl half-time show for the second year in a row (USA TODAY, 10/17)....The Yankees wore Starter "Locker Room" T-shirts upon winning the AL LCS Sunday. Starter will also supply the NL champion, and the World Series Champion with shirts. Yankees shirts are available at retail (Starter)....Investors and analysts have "largely discounted" a rumored deal that would see Philip Morris and PepsiCo merge (N.Y. POST, 10/17)....Tonight on CBS' "48 Hours," Roberta Baskin reports on conditions at a Nike factory in Vietnam (WASHINGTON POST, 10/17).