NYC FC Signs Beverage, Snacks Deal With PepsiCo Tennessee Ready For Nike Transition Golf Analyst Oosterhuis Fighting Alzheimer's Nike Sees Sales Rise 4.8% In Q4 Adidas Releases Wiggins' First Shoe Cavs, Nike Take Out Full-Page Ads U.S. Open Attire Highlighted Nike To Stop Sponsoring College Swim Teams Pepsi Lands Baylor Univ. Beverage Deal Nike Still In DOJ's Crosshairs Over Brazil Deal
SBD/17/Sponsorships Advertising Marketing
Published October 17, 1996
Another seven advertisers have inked deals with Turner Network sales for ad time on the CNN/SI sports network to debut December 12: Johnson & Johnson, Delta, Thrifty Rent-A-Car, Corona, Circuit City, LCI Int'l and Logo 7 (INSIDE MEDIA, 10/16 issue)....Oscar Mayer is expected to announce today it will sponsor the Super Bowl half-time show for the second year in a row (USA TODAY, 10/17)....The Yankees wore Starter "Locker Room" T-shirts upon winning the AL LCS Sunday. Starter will also supply the NL champion, and the World Series Champion with shirts. Yankees shirts are available at retail (Starter)....Investors and analysts have "largely discounted" a rumored deal that would see Philip Morris and PepsiCo merge (N.Y. POST, 10/17)....Tonight on CBS' "48 Hours," Roberta Baskin reports on conditions at a Nike factory in Vietnam (WASHINGTON POST, 10/17).