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BOYS DON'T LIE: NHL STUDY SHOWS HOCKEY HOT AMONG YOUNG GUNS
Published October 17, 1996
In an NHL study of U.S. children, ages 7-14, conducted by Greenwich, CT-based The Taylor Research and Consulting Group, 49% of all boys in U.S. NHL team markets named hockey one of the two "coolest" sports, followed by basketball (41%); football (40%); baseball (28%); and soccer (26%). With respect to the sport they would prefer to play, boys in the same markets cited hockey (44%) as their number one choice, followed by basketball (37%); football (32%); baseball (32%), and soccer (30%). According to The Taylor Group, there is a "high correlation" among youth between participants of off-ice hockey and in-line skating and fan interest in the NHL, with 61% of roller hockey, 59% of street hockey and 49% of in-line skaters calling themselves NHL fans. Among boys who in-line skate, The Taylor Group reports that 63% consider themselves NHL fans (NHL).