Franchises

T'WOLVES ROLLING THE DICE WITH NEW SPONSORSHIP DEAL?

10.16.1996

     The Timberwolves have signed a sponsorship deal with
Treasure Island Casino which "raises some interesting questions
about the NBA and gaming establishments," according to Steve
Aschburner of the Minneapolis STAR-TRIBUNE,  T'Wolves
VP/Marketing & Sales Chris Wright said while the league
"continues to study" the issue, such arrangements are limited to
one-year deals and the casinos must not have sports books
(Minneapolis STAR-TRIBUNE, 10/16).  Wright told THE DAILY this
morning the casino is located on an Indian reservation in Red
Wing, MN and that the deal was made possible because of the NBA's
"easing" regulation of its "casino category."  The deal includes
arena signage, radio and TV ads, hospitality, and future arena
promotions.  Wright confirmed the deal is for one-year, but would
not reveal financial terms, saying only it is a "substantial
relationship" (THE DAILY).

PREVIOUS RAIDERS WAIVE PSL FEES FOR REMAINDER OF SEASON NEXT QUOTE OF THE DAY

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 26, 2024

April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/10/16/Franchises/TWOLVES-ROLLING-THE-DICE-WITH-NEW-SPONSORSHIP-DEAL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/10/16/Franchises/TWOLVES-ROLLING-THE-DICE-WITH-NEW-SPONSORSHIP-DEAL.aspx