The Back Of The Book

THE CABLE TOP TEN FROM NIELSEN SPORTS MARKETING SERVICE

10.15.1996

     For the week ending October 6, five MLB Divisional Series
games appeared within the top 10 ad-supported cable television
program roster.  NOTE (^): last 59 minutes of game was simulcast
on ESPN2 (THE DAILY):
     PROGRAM             NET       DAY       DATE      000'S
     Oilers-Bengals      TNT       Sunday    10/6      4,186
     Orioles-Indians     ESPN      Friday    10/4      3,180
     Indians-Orioles     ESPN      Wednesday 10/2      3,142
     Yankees-Rangers     ESPN      Saturday  10/5      2,734
     Orioles-Indians     ESPN^     Saturday  10/5      2,702
     Rugrats             Nick      Sunday    10/6      2,502
     Pres. Debate        CNN       Sunday    10/6      2,474
     Padres-Cards        ESPN      Tuesday   10/1      2,455
     SportsCenter        ESPN      Wednesday 10/2      2,401
     Wrestling           TNT       Monday    9/30      2,374

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