The Ravens have begun mailing out booklets to season-ticket
holders informing them of ticket prices and season-ticket
policies for their new 68,400-seat stadium being constructed,
according to Jon Morgan of the Baltimore SUN. Tickets will range
from less than $35 to as much as $360 for a club seat on the 50-
yard line, including one-time PSLs. The best 900 club seats will
cost $2,975 a year and carry a one-time $1,000 license fee, and
the average PSL for a season ticket will be $1,136.20. But the
Ravens "will stress" in its literature and ads that its non-
premium seats will average $40.37 a game for each of the first
three years in the stadium, which will "almost certainly" be
below the NFL average in '98. Morgan notes the team's average
PSL will be cheaper than any city using them "except for
Cleveland," and "in a change" since the plan was formulated this
summer, PSLs will be available for as little as $250, instead of
$500, and will "top out" at $3,000. About 6,000 seats in the
stadium will be reserved for single-game sales and not require
PSLs. Ravens Exec VP David Modell: "There will be segments of
the stadium that will be very expensive. But at the same time we
don't want to shut anyone out" (Baltimore SUN, 10/12).
GET THE WORD OUT: The team took out a full-page ad in
Sunday's SUN touting the new ticket plan. The ad notes "over 50%
of seats in the new stadium are priced $35 or less; almost 75% of
Ravens' PSLs are priced $1,000 or less;" and "pricing for all
seats will be frozen for three years" from '98-2000 (Baltimore
SUN, 10/13).
