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The Back Of The Book

THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

     TODAY:  NFL Home Attendance Through Week 4
      HOME        '96 YEAR-TO-DATE            '95     TIX REVENUE
TEAM  DATES  AVG.   %CAP  TIX    REVENUE      AVG.   +/- FROM '95
CAR     2   72,151   99%  $39  $ 5,665,257   52,068  + $1,499,817
SF^     2   68,972   98%  $45  $ 6,207,480   69,522  +   $645,720
WAS^    2   56,454  100%  $41  $ 4,591,968   56,454  +   $527,280
GB^     2   60,790  100%  $31  $ 3,786,001   60,790  +   $381,761
CHI^    2   66,944  100%  $39  $ 5,162,721   66,944  +   $342,753
ARZ^    1   57,988   79%  $33  $ 1,929,841   49,840  +   $334,961
STL     2   65,333   99%  $34  $ 4,477,924   59,662  +   $301,619
DET^    2   65,477   82%  $35  $ 4,583,355   71,462  +   $295,605
PHI^    1   66,842  102%  $38  $ 2,539,996   66,266  +   $286,952
MIN^    2   60,710   95%  $30  $ 3,581,890   62,186  +   $182,831
NYG     2   78,881  101%  $36  $ 5,679,432   77,875  +    $72,432
DAL     2   63,045   96%  $39  $ 4,966,685   64,569  -   $120,061
ATL     2   46,955   66%  $31  $ 2,911,210   54,225  -   $559,190
NO^     2   49,529   76%  $32  $ 2,977,856   65,092  -   $927,664
TAM^    2   44,073   59%  $32  $ 2,776,599   63,179  - $1,014,171
      HOME        '96 YEAR-TO-DATE            '95     TIX REVENUE
TEAM  DATES  AVG.   %CAP  TIX    REVENUE      AVG.   +/- FROM '95
IND^    2   56,953   94%  $32  $ 3,648,409   52,437  +   $711,937
BAL^    1   64,496  100%  $42  $ 2,680,453   63,273  +   $592,444
BUF     2   79,272   99%  $32  $ 5,073,376   71,737  +   $482,144
DEN^    2   74,959   99%  $35  $ 5,247,130   76,329  +   $400,218
PIT^    2   59,301  100%  $34  $ 4,072,793   60,250  +   $337,293
JAX     2   73,000  100%  $37  $ 5,402,000   70,353  +   $218,041
KC^     2   79,573  101%  $32  $ 5,092,672   78,966  +   $196,811
CIN^    1   49,086   87%  $35  $ 1,722,919   51,147  +   $137,362
SD^     2   59,259   97%  $35  $ 4,150,500   58,985  +    $78,252
MIA     2   74,979  101%  $33  $ 4,948,614   74,308  +    $15,312
NE      2   60,292  100%  $34  $ 4,099,856   60,292     No Change
NYJ     2   77,760  100%  $25  $ 3,887,975   77,803  -     $2,175
SEA^    2   47,090   71%  $34  $ 3,232,258   57,603  -   $108,716
OAK     2   47,841   77%  $51  $ 4,890,307   50,212  -   $231,317
HOU     2   25,604   43%  $32  $ 1,626,334   48,035  - $1,262,050
          NOTES:  Teams with the symbol (^) increased ticket
     prices from '95.  Atlanta and Carolina reduced prices
     from '95.  "'95 AVG." is based on the same number of
     home dates as the teams have played thus far in '96.
     "TIX REVENUE" is an approximated figure based on the
     increase/decrease in ticket sales/prices for the same
     number of home dates from '95.  Carolina is playing at
     the smaller Ericsson Stadium.  Atlanta decreased
     capacity slightly from '95.  St. Louis played its first
     four games in '95 at Busch Stadium.  Oakland increased
     capacity from '95.  Pittsburgh decreased capacity from
     '95.  Baltimore, which relocated from Cleveland, is
     playing at the smaller Memorial Stadium.

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