ESPN/Chilton asked U.S. respondents, 12+, to name their
favorite athlete, who they would choose to endorse a product, and
their favorite athlete in a particular sport. Below are the
cumulative standing for each category, September '95 - September
'96. Responses were unaided and percentages are weighted (THE
DAILY):
FAVORITE ATHLETE TOP PICK TO ENDORSE
1. Michael Jordan 12.3% Michael Jordan 28.3%
2. Emmitt Smith 2.8 Shaquille O'Neal 3.2
3. Troy Aikman 2.5 Troy Aikman 3.1
4. Joe Montana 2.2 Emmitt Smith 3.0
5. Cal Ripken, Jr. 1.6 Joe Montana 2.8
6. Shaquille O'Neal 1.4 Cal Ripken, Jr. 2.4
7. Dan Marino 1.3 Magic Johnson 1.7
8. Mike Tyson 1.2 Deion Sanders 1.6
9. Magic Johnson 1.1 Dan Marino 1.4
10. Dale Earnhardt 1.1 Steve Young 1.3
(11,583 respondents) (10,916 respondents)
FAVORITE MLB PLAYER FAVORITE NFL PLAYER
1. Cal Ripken, Jr. 4.8% Emmitt Smith 8.1%
2. Ken Griffey, Jr. 4.7 Troy Aikman 5.6
3. David Justice 1.8 Dan Marino 4.1
4. Greg Maddux 1.6 Jerry Rice 3.7
5. Kirby Puckett 1.3 Steve Young 3.6
6. Frank Thomas 1.2 Deion Sanders 2.7
7. Barry Bonds 1.1 Barry Sanders 2.2
8. Ozzie Smith 0.9 Brett Favre 1.7
9. Mo Vaughn 0.8 John Elway 1.7
10. Albert Belle 0.8 Reggie White 1.1
(13,120 respondents) (13,120 respondents)
