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WATCH GRANT GET AN "EDGE" IN THE SEQUEL. FILA LAUNCHES HILL3

Fila USA will launch its "biggest ad campaign ever" in October behind the Hill3, the new shoe endorsed by Grant Hill, according to Jeff Jensen of ADVERTISING AGE. The "No more Mr. Nice Guy" campaign is estimated to cost over $20M and Jensen notes the spots "winkingly suggest the affable star...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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