Franchises

CELTICS WORKING TO FILL EMPTY SEATS AT FLEETCENTER

9.13.1996

     The Celtics have retained MA-based Holland Mark Martin to
develop a marketing campaign to boost attendance at the
FleetCenter, according to Chris Reidy of the BOSTON GLOBE.  The
size of the account was not disclosed.  The agency's work will
include print, radio, TV and Internet advertising, as well as
direct mail aimed at both current and prospective season ticket
holders (BOSTON GLOBE, 9/12).  Last season, the Celtics first at
the 18,600-seat FleetCenter, the team played to 96% capacity,
averaging 17,874 a game (THE DAILY).

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