Sponsorships Advertising Marketing

NBC SPORTS AND SEARS FAST BREAK WITH NBA SWEEPSTAKES PROMO

9.11.1996

     NBC Sports and Sears will offer the chance to win an all-
expense paid trip for two to the NBA Conference Finals and the
NBA Finals through the "Two for Two Championship Sweepstakes."
This promo utilizes the "NBA on NBC" theme, and is part of an
effort by NBA Sports and Sears to further develop elements of the
"NBC Sports Presents Shops" in Sears' 800 stores.  To support the
"Two for Two" program, Sears will provide sweepstakes-specific
POP materials and a full page will be devoted to NBC Sports'
merchandise and the sweepstakes in the Sears ad circular during
the week of September 29.  The program also get TV exposure
during NBC Sports programming and NBC's weekday daytime
programming.  The promo runs from September 29-October 27 (NBA).

PREVIOUS MARKETPLACE ROUND-UP NEXT THE SPYDER SAT DOWN BESIDE HER WEARING LANTIS EYEWEAR

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 8, 2024

May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/09/11/Sponsorships-Advertising-Marketing/NBC-SPORTS-AND-SEARS-FAST-BREAK-WITH-NBA-SWEEPSTAKES-PROMO.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/09/11/Sponsorships-Advertising-Marketing/NBC-SPORTS-AND-SEARS-FAST-BREAK-WITH-NBA-SWEEPSTAKES-PROMO.aspx