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SBD/11/Sponsorships Advertising Marketing
NBC SPORTS AND SEARS FAST BREAK WITH NBA SWEEPSTAKES PROMO
Published September 11, 1996
NBC Sports and Sears will offer the chance to win an all- expense paid trip for two to the NBA Conference Finals and the NBA Finals through the "Two for Two Championship Sweepstakes." This promo utilizes the "NBA on NBC" theme, and is part of an effort by NBA Sports and Sears to further develop elements of the "NBC Sports Presents Shops" in Sears' 800 stores. To support the "Two for Two" program, Sears will provide sweepstakes-specific POP materials and a full page will be devoted to NBC Sports' merchandise and the sweepstakes in the Sears ad circular during the week of September 29. The program also get TV exposure during NBC Sports programming and NBC's weekday daytime programming. The promo runs from September 29-October 27 (NBA).